Based on your knowledge of marketing strategy and consumer behavior, what approach would you recommend for pizza chains to identify marketing mix changes (if any) which might stimulate faster growth?
Based on your knowledge of marketing strategy and consumer behavior, what approach would you recommend for pizza chains to identify marketing mix changes (if any) which might stimulate faster growth?
This is for a Marketing class. The US fast food industry is undergoing some significant structural changes, particularly in the franchised pizza chain category. While the overall fast food industry grew more than 6% per year from 2002 to 2007, sales growth in the pizza category was less than half that. Major chains such as Domino?s, Papa John?s and Pizza Hut are all experiencing flat to negative growth in same store sales. Beyond the depressed US economic climate, some industry analysts attribute the decline in pizza demand to a shift in consumer tastes toward more healthy dining options. However, other analysts note that McDonald?s same store sales are increasing, as are gourmet pizza sales among smaller chains and independent pizzerias. Moreover, pizza chains are renowned for selling based on price (85% of sales are tied to promotions); however, with ingredient costs increasing (e.g., cheese, which constitutes 40% of the cost of a pizza), it is becoming increasingly difficult for pizza chains to stimulate demand through aggressive price discounts. Based on your knowledge of marketing strategy and consumer behavior, what approach would you recommend for pizza chains to identify marketing mix changes (if any) which might stimulate faster growth? What issues should be investigated in a market research effort? What hypotheses in terms of potential re-positioning options do you think would be worth evaluating?
Having Trouble Meeting Your Deadline?
Get your assignment on Based on your knowledge of marketing strategy and consumer behavior, what approach would you recommend for pizza chains to identify marketing mix changes (if any) which might stimulate faster growth? completed on time. avoid delay and – ORDER NOW
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Order Now and we will direct you to our Order Page at Litessays. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.