Conduct a value chain analysis for McDonald’s. What are its primary activities? What are its support activities? Identify.Conduct a value chain analysis for McDonald’s. What are its primary activities? What are its support activities? Identify
Conduct a value chain analysis for McDonald’s. What are its primary activities? What are its support activities? Identify.Conduct a value chain analysis for McDonald’s. What are its primary activities? What are its support activities? Identify
the activities that add the most value for
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the customer. Why? Which activities help McDonald’s to contain cost? Why?
b. In the past few years, McDonald’s has made
a lot of changes to its menu, adding more healthy choices and more higher-priced items, such as those offered in McCafé (e.g., pre- mium roast coffee, frappé, and fruit smooth- ies), and has also enhanced its in-restaurant services (e.g., free, unlimited Wi-Fi; upgraded interiors). Did McDonald’s new priorities—in terms of a broader, healthier menu and an improved in-restaurant experience—require changes to its traditional value chain activities? If so, how? Try to be as specific as possible in comparing the McDonald’s from the recent past (focusing on low-cost burgers) to the McDonald’s of today.
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