Create your NAB company name and explain its significance.The name for my non-alcoholic beverage company is called “Splash”. With Splash we intend to bring another fruit drink to the market using all natural fruit flavors.
Create your NAB company name and explain its significance.The name for my non-alcoholic beverage company is called “Splash”. With Splash we intend to bring another fruit drink to the market using all natural fruit flavors.
* Create your NAB company name and explain its significance.

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The name for my non-alcoholic beverage company is called “Splash”. With Splash we intend to bring another fruit drink to the market using all natural fruit flavors. By using natural flavors we can also cut down on the sugar that’s used which makes it healthier than the competition as well.
* Develop your company’s Mission Statement and provide a rationale for its components.
Splash is a company that definitely separates its self from the rest. Our main goal here is not only to make a profit but staying committed to 100% customer satisfaction. Our employees here at Splash our more like family in which we treat them with the utmost respect as well as our customers. Everyone here at Splash contributes to the success of our company whether lower level employees all the way to Ownership and thats what separates us from the rest in order to make Splash the best!
In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
Create your revised NAB company name and explain its significance.
Develop your revised company’s Mission Statement and provide a rationale for its components.
Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook.
Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
Describe the trends in the non-alc
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