Critically analyse and evaluate a range of strategic management models ranging from formulation across to implementation and from process to content led issues within an international context;
Critically analyse and evaluate a range of strategic management models
ranging from formulation across to implementation and from process to content
led issues within an international context;
2. Undertake a strategic analysis of an organisation and in doing so generate
critical insight into workable solutions which are logically presented.
3. Demonstrate critical reflection to support enhanced learning, self-awareness
and interaction with others;
4. Display an awareness of an ethical and socially responsibly dimension of
decision making.
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Word count: 3000 words (maximum).
Assignment Tasks
With reference to the information in the case study, Conexia: Entering the US
Market; Barrett et al (2010) answer the following questions.
Question 1
Conduct a detailed and systematic external environmental audit of the US IT
healthcare market. This should include as a minimum; PESTLE, 5-forces, industry
life cycle and competitor analysis (Johnson et al, 2011, p.48ff). Overall, what do
you conclude about the opportunities and threats for Conexia?
(30%)
Question 2
Evaluate the internal resources and core capabilities (Johnson et al, 2011, p.82ff)
of Conexia. This should include as a minimum the value chain for this firm.
Overall, what are the key strengths and weaknesses of Conexia?
(25%)
Question 3
Identify a specific partner organisation for Conexia to form an alliance with in the
US IT healthcare market. Justify your response in terms of:
a) the fit with the core resources & capabilities of each of the partners.
b) fulfilling key stakeholder requirements in terms of profit and ethical
considerations.
(25%)
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