DO YOU ASPIRE TO A SOCIAL ENTERPRISE/SOCIAL ENTREPRENEURSHIP ROLE IN YOUR FUTURE PROFESSIONAL LIFE?

DO YOU ASPIRE TO A SOCIAL ENTERPRISE/SOCIAL ENTREPRENEURSHIP ROLE IN YOUR FUTURE PROFESSIONAL LIFE?

Introduction We have seen that the business community is intensely criticized. Journalist Daniel Seligman put it this way: A standard view of the American corporation . . . is that it is an efficient deliverer of goods and services, yet also a wellspring of social injustice. Driven by a narrow calculus of profits, it is oblivious to the common good. And so, the litany goes, it degrades the environment, promotes unsafe products, skimps on workplace safety and . . . lays off workers who have given it years of service.83 That broadly shared perception of business misdeeds or indifference, in conjunction with the growing influence of business values throughout American life, has led in recent decades to the development of the doctrine of corporate social responsibility (CSR—sometimes also referred to as corporate citizenship). We can express the issue this way: Must business decision making include consideration not merely of the welfare of the firm but of society as a whole? For most contemporary readers, the answer is self-evident—of course business bears a social responsibility. Business has enjoyed a central and favored role in American life. As such, it must assume a measure of the burden for the welfare of the total society. Indeed, businesspeople themselves now generally endorse businesses’ responsibility to help solve society’s problems. The popular appeal and potential power of CSR is evident, for example, in a 2008 PricewaterhouseCoopers survey finding that 88 percent of millennials will choose employers based on strong social responsibility values and that 86 percent would think about leaving a company whose CSR values did not meet their expectations.84 Similar philosophies such as the triple bottom line (giving close accounting attention to social and environmental performance as well as financial performance) and the sustainable corporation (operating the business with a focus on environmentally sensitive practices that will husband scarce resources and maintain a healthy community now and in the future) have powerful appeal to many students and managers.

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