Explore the advantages and disadvantages of marketing tools used in healthcare.
Explore the advantages and disadvantages of marketing tools used in healthcare.
In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.
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To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:
Acute care
Ambulatory care
Assisted living
Continuing care retirement community
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Memory care
Palliative care
Pediatric care
Primary care
Short-term care (e.g., post-surgery therapy)
Surgical care
Veterans Administration
Other (requires approval from instructor)
Next, select an environment/location:
Downtown New York City
Denver, Colorado
Mobile, Alabama
Boston, Massachusetts
Rural Minnesota
Savannah, Georgia
Los Angeles, California
Fort Worth, Texas
Anchorage, Alaska
Other (requires approval from instructor)
Finally, select three (3) marketing tools:
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