Imagine that you have been hired as a consultant at the Honest Tea company. How would you advise the company’s leadership team about their plans for future growth?
Imagine that you have been hired as a consultant at the Honest Tea company. How would you advise the company’s leadership team about their plans for future growth?
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BUS599
SWOT An Given the Tea’s prim Strengths
In ex
M ne pu
Le m to
P ex
P H
C m
Weaknes In N
as R
at M
nalysis: Hone
e Honest Tea mary approac
s nfrastructure s xperiences S
Market brandin ews media le ublic relations eader in socia
movements; S o company’s i roduct is bran xperience usi roprietary pro
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sses nitial costly pr Not as well-fina
s competition Relies on oppo
ttention and p Management t
BUS 59
st Tea
Business Pla h to execute
strengthening ales manage ng through ce ading to well s firm ally responsib ocial Respon dentity nded as a hea ing actual tea oduction proc
Circle U certific lture is sustai of Honest Tea
oduct develop anced or as w
n ortunistic way promote trial o team is one le
99 – Strat
an for 1999, th a strategy for
g by hiring rs
elebrities and recognized
ble business nsibility is cent
althy cultural a leaves cess to meet cations ined through t a’s founders
pment phase well-establish
ys to gain pub of the product evel deep
tegic Man
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tral
the
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ed
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Threats
agement
SWOT analys
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s Unforeseen brand TeJava Malibu Teaz The Republi Tazo Other entran category of beverage bu
sis is made to
rowth in Read tled water ma ence of tea cu
foods boom & arge market o inkers to 10 superm tlets, East Co
n a variety of f nts, North Ea natural food b roduct for the est Coast and
world’s second
health-relate
z ic of Tea
nts into the ne natural & auth usiness
determine H
dy-to-Drink (R arkets ulture in the U
& rise of Cultu of health-cons
market chains oast food service a st Coast
brokers to East Coast,
d the South d most popula
ed issue might
ew beverage hentic tea
onest
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United
ural scious
with
and
ar
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