Starting a new, international business venture requires creativity, planning, financing and marketing among the key ingredients for a successful undertaking. Additionally, the different risk analyses that are obligatory of a start-up are equally important for a flourishing company. By putting all of these success factors in motion, the student should have all of the information considered necessary for a winning venture.
Starting a new, international business venture requires creativity, planning, financing and marketing among the key ingredients for a successful undertaking. Additionally, the different risk analyses that are obligatory of a start-up are equally important for a flourishing company. By putting all of these success factors in motion, the student should have all of the information considered necessary for a winning venture.
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Resources: Suggested but not required: Abbott, Riley J. (2015). PESTEL Analysis for Students. London, UK: Science and Management Press of London.
Search the Internet for vendors who sell this book or inquire about it with a local library.
Select a product and a country for a global business venture.
Conduct a regional, country risk, and organization and product or service analyses of your new global venture.
Region Analysis
Regional alliances and economic integration
Physical environment and its effect on trade
Political stability
Economic conditions
Finance options available
Social, health, and environmental conditions
Terrorism threats
Country Risk Analysis
Political and legal stability
Economic conditions
Finance options available
Physical environment and distribution channels
Social, health, and environmental conditions
Cultural and ethical considerations
Organization and Product or Service Analysis
Description of your organization
Legal structure of organization
Market analysis
Description of product to meet the need
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