The first day of the course is a perfect opportunity to introduce the stu- dents to TerraCycle’s business (or some other business chosen by the in-

The first day of the course is a perfect opportunity to introduce the stu-
dents to TerraCycle’s business (or some other business chosen by the in-

structor) and to discuss some of the small-group exercises that the students

can expect to see throughout the semester. A discussion of instructor

expectations for the successful completion of group exercises by the stu-

20For just a few of the many articles that can be assigned to students as additional reading, see Ken Belson, Kept Out of Landfills and Reborn as a Bag, N.Y. TIMES, Sept. 23, 2008, available at http:// www.nytimes.com/2008/09/24/business/businessspecial2/24worm.html; Gwendolyn Bounds, A Growing Dispute: Fertilizer Start-Up Uses Web as a Defense, WALL ST. J., May 22, 2007; Mike Hof- man, Legal Lemons, PR Lemonade, INC. MAGAZINE (June 2007); Paul Smith, How to Recycle the Un- recyclable: Terracycle Shows the Way, Eco-entrepreneurs, Aug. 21, 2008, http://ecopreneurist.com/ 2008/08/21/how-to-recycle-the-unrecyclable-terracycle-shows-the-way/; OfficeMax Unveils Line of TerraCycle’s Made-from-Waste Office Products, GreenBiz.com (May 2, 2008), http://www. greenbiz.com/news/2008/05/02/officemax-unveils-terracycle-recycled-office-products.

21TOM SZAKY, REVOLUTION IN A BOTTLE: HOW TERRACYCLE REDEFINES GREEN BUSINESs (2009).

22You Tube, http://www.youtube.com, is a host site for user-generated videos. The site in- cludes network and professional content, as well as amateur videos. A short video that was part of the BBC World broadcast can be located at http://www.youtube.com/watch? v-FM6sxZFvJ5c. Related segments: Turning Worm Poop Into Organic Fertilizer; TerraCycle BBC World; Eco-Tech TerraCycle; TerraCycle Today Show; and TerraCycle Bottle Brigade Video; all available on YouTube.

86 Vol. 27 / The Journal of Legal Studies Education

dents should also be covered on the first day of class. The Internet can be

accessed in the mediated classroom to add visual experiences to this dis-

cussion. TerraCycle’s Web site23 is a useful way to introduce the students to

this business. The video embedded in the TerraCycle Web site is a great

introduction to the students who founded this business and their trials and

tribulations in starting and running their business. After viewing the video,

students can form groups, consisting of four or five students, to list some of

the ways they believe that laws affect them as college students and ways

they believe that TerraCycle’s business would be affected by laws. The

groups report their lists to the entire class, serving as an ice breaker and

leading to classroom discussion.

Two professors teaching Legal Environment of Business to three sec-

tions of about eighty total students first used TerraCycle as their continuous

business example during the fall semester of 2008. It was used again during

the spring semester of 2009. The professors designed the small-group as-

signments to be completed by the student groups within fifteen to twenty

minutes. While the students are working in groups, the instructor rotates

from group to group, providing small-group personalized instruction to

the students. Upon completion of the various group assignments, the entire

class participates in short discussions regarding their analysis of the legal

dilemmas. The small-group exercises often give the students the confi-

dence they need to participate in the classroom discussions on both da

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