The text Strategy: A History, written by Lawrence Freedman, published by Oxford University Press was reviewed extensively in the media and was selected as a Financial Times Best Book of 2013.

The text Strategy: A History, written by Lawrence Freedman, published by Oxford University Press was reviewed extensively in the media and was selected as a Financial Times Best Book of 2013.

The text Strategy: A History, written by Lawrence Freedman, published by Oxford University Press was reviewed extensively in the media and was selected as a Financial Times Best Book of 2013.
Freedman suggests that strategy is the art of creating power and is difficult to master, he adds that it is undoubtedly a good thing to have, and is also a hard thing to get right. According to Freedman the world of strategy is full of disappointment and frustration, of means not working and ends not reached. The view that strategy is a coping mechanism is considered, with an emphasis on incremental, provisional and contingent matters. Strategy is to be viewed as a means of moving modestly to the next stage that can realistically be reached from the current situation, rather than a permanent solution.
Source:http://www.theguardian.com/books/2014/mar/07/strategy-history-lawrence-freedman-war
Assignment brief:
1. Using a range of academic sources write a critical review of the development of business strategy during the 20th century, emphasising key events. (900 words)
2. Synthesise academic sources to draw on comparisons with contemporary thinking related to strategy. (1100 words)
3. Evidence of academic reading together with full and correct Harvard referencing is expected at level 6. It should be noted that an absence of theory limits the mark achieved to a maximum of 40.
4. Professional business presentation with a clear structure throughout.
Note: Strict adherence to the overall word count is strongly recommended. Appendices are not expected in an assignment of this nature, where a table, figure or diagram is used to illustrate and support the contents, this should be inserted at the appropriate place within the assignment.
Assessment Criteria Marks Awarded Marks Available
1
Range of sources, definitions of terminology and longitudinal approach with contextual insight and critical interpretation
40
2
Evaluation of recent (from 2005 onwards) developments in strategic thinking to provide a synthesis of ideas related to contemporary strategic thinking within the business arena.
45
3
Use of full and correct Harvard references to provide academic evidence of the assignment content
Absence of supporting theory places an assignment in the marking band 30 -40
05
4
Presentation –a professional business document, good structure and layout. Use of headings, sub headings, illustration, example, calculation, introduction and summary
10
Assignment has a value of 30% of total module
Undergraduate level 6
Grading & Marking Criteria
80 + Outstanding work of substantial merit which is original in content or approach allowing a novel perspective, based on a broad range of literature.
70 – 79 Work which is clearly articulated and well substantiated, based on robust and extensive academic reading, and demonstrates a good grasp of the concepts, methodology and content appropriate to the subject and to the assessed task. There is clear evidence of originality and insight and an ability to sustain an argument, to think analytically and or critically and an ability to synthesise material effectively.
60 – 69 Work which demonstrates a very good level of understanding of the concepts, methodology and content appropriate to the subject and which draws on a good range of properly referenced sources. There is clear evidence of critical judgement in selecting, ordering and analyzing content. The work demonstrates some ability to synthesise material and to construct responses which reveal insight may offer somw occasional originality.

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