The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by

The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by

comparing two websites within the same product category. First, pick one of the product categories listed below, and

access the websites of two companies that sell the same type of product (go directly to each company’s website rather

than visiting Amazon-type websites that sell everything):

 cameras or other technology,

 cosmetics, or

 recreational/sports equipment

 clothing,

 health/fitness clubs,

.

After selecting two companies that offer the same type of product, write a three-page analysis that identifies the

characteristics of an effective website design by comparing the two companies based on each of the following:

 What type of financial incentives are offered on each company’s website to encourage the consumer to

purchase?

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