Think of a product you believe is mass marketed. How did you arrive at this conclusion? Topic 1

Think of a product you believe is mass marketed. How did you arrive at this conclusion?
Topic 1

Think of a product you believe is mass marketed. How did you arrive at this conclusion? You might want to comment on classmates’ posts with your opinion as to whether they have selected a mass-marketed product, and if not, why you think their choice is actually a segmented market.

Topic 2

Your job in this Discussion Thread is to find an ad, print or TV, and tell us who you think is the target market. The hints are in the type of music used, the spokesperson’s persona, the approach to the marketing communications message, the types of people used in the ad, the words chosen for the ad, etc. All this should tell you to whom the marketing communications is intended to influence.

Here’s a link to the top ads for 2015–2016 as chosen by Ad Week, the industry trade publication.

http://www.adweek.com/news/advertising-branding/worlds-24-best-commercials-2015-2016-172271

First thing you’ll notice is that most of them are foreign, most of them tell a story, and most of them don’t even mention the advertiser until the end. You can choose your print or broadcast ad from one of these. Or, search youtube.com for your favorite commercial.

Explanation & Answer

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