TY3edia as a tool can be powerful when promoting a health program.Using the media as a tool can be powerful when promoting a health program.

TY3edia as a tool can be powerful when promoting a health program.Using the media as a tool can be powerful when promoting a health program.

There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence. Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons. For example social marketing may be used to influence individual behavior whereas media advocacy might be utilized when attempting to influence policy makers (CFOC 2008).Length: 2-3 pages.

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