Which various campaign ideas will be discussed including taking a look back at how the hospital started 25 years ago.
Which various campaign ideas will be discussed including taking a look back at how the hospital started 25 years ago.
You and Mr. Wood attend a meeting of the hospital’s public relations (PR) committee. This PR committee wants to initiate an in-house and community campaign in celebration of the hospital’s 25th year of operation. The PR committee has initiated a series of meetings in which various campaign ideas will be discussed including taking a look back at how the hospital started 25 years ago. You would like to contribute some ideas to the discussion about how healthcare has evolved over the past 50 years. In preparation for the next committee meeting, you research significant changes in the way healthcare is delivered in the United States including changes in the business aspects of healthcare.
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Discuss the following questions in light of changes in the past few decades:
What are the conflicts between the business of managing healthcare and the administration of healthcare to the public?
What are the implications for providers, consumers, and payers?
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